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AdTheorent Wins “Greatest Cellular Advertising Platform” in Digiday Expertise Awards

Digiday’s Prestigious Awards Program Acknowledges the Expertise Modernizing Media and Advertising all over the world

NEW YORK, Nov 21, 2022 /PRNewswire/ — AdTheorent Holding Firm, Inc. (Nasdaq: ADTH) (“AdTheorent” or “the Firm”), a programmatic digital promoting chief utilizing superior machine studying expertise and privacy-forward options to ship real-world worth for advertisers and entrepreneurs, at this time introduced it has been chosen because the winner of the “Greatest Cellular Advertising Platform” within the 2022 Digiday Expertise Awards, awarding the expertise platform that gives one of the best cross-device options for cellular advertising.

AdTheorent is a digital media platform with transformational privacy-forward strategies to execute high-performing programmatic digital promoting campaigns, serving each model and company clients. Relatively than specializing in concentrating on consumer IDs, AdTheorent’s Platform AT makes use of superior information science and machine studying to attain advert impressions primarily based on the statistical chance that serving advertisements on such impressions will yield desired marketing campaign enterprise targets. AdTheorent builds customized machine studying fashions for every marketing campaign objective – whether or not on-line actions comparable to gross sales or bodily world actions comparable to retailer visitation – and deploys them to the platform for automated execution and optimization. Obtainable to advertisers in a full-service managed capability or as a Direct Entry “self-service” providing, AdTheorent’s platform operates on an enormous scale with platform fashions evaluating thousands and thousands of impressions per second primarily based on 900+ information attributes, figuring out information correlations amongst conversions and optimizing concentrating on primarily based on every impression’s predictive rating. AdTheorent evaluates over a million impressions every second to foretell which of the billions of obtainable digital advert impressions will yield future shopper conversion actions.

AdTheorent Predictive Promoting isn’t reliant upon third occasion information licenses, cookies, machine IDs or unified or individualized IDs. AdTheorent’s privacy-forward method to digital promoting and its means to drive superior enterprise outcomes for advertisers units the corporate other than others within the {industry}.

“AdTheorent brings a foundationally completely different method to programmatic promoting which drives superior outcomes for advertisers in a privacy-forward and environment friendly method,” stated jim lawson, CEO of AdTheorent. “We imagine programmatic advert tech is overdue for a extra fashionable and data-driven methodology to focus on advertisements successfully, and that’s the value-added disruption we carry. We’re honored to win the Digiday Expertise Award for ‘Greatest Cellular Advertising Platform’ and thank the judges for this recognition.”

The 2022 Digiday Expertise Awards acknowledge corporations which are exploring new applied sciences and adapting to satisfy the wants of the digital media {industry}. Digiday’s panel of industry-leading judges evaluated tons of of entries to determine the businesses or campaigns that clearly show success primarily based on the next standards: Innovation, Creativity, Client Worth, Outcomes and General. Digiday’s awards applications are a number of the most influential within the {industry}.

For extra details about AdTheorent’s method, click on right here.

About AdTheorent:
AdTheorent (Nasdaq: ADTH) makes use of superior machine studying expertise and privacy-forward options to ship impactful promoting campaigns for entrepreneurs. AdTheorent’s machine learning-powered Platform AT powers its predictive concentrating on, geo-intelligence, viewers extension options and in-house inventive functionality, Studio AT. Leveraging solely non-sensitive information and centered on the predictive worth of machine studying fashions, AdTheorent’s product suite and versatile transaction fashions permit advertisers to determine probably the most certified potential customers coupled with the optimum inventive expertise to ship superior outcomes, measured by every advertiser’s real- world enterprise targets.

AdTheorent is persistently acknowledged with quite a few expertise, product, progress and office awards. AdTheorent was named an AdExchanger 2022 Prime 50 Programmatic Energy Participant and was honored with an AI Breakthrough Award and “Most Revolutionary Product” (BIG Innovation Awards) for 5 consecutive years. Moreover, AdTheorent is the one six-time recipient of Frost & Sullivan’s “Digital Promoting Management Award.” In September, evidencing AdTheorent’s continued prioritization of its staff, AdTheorent was named a Crain’s Prime 100 Greatest Place to Work in NYC for the ninth consecutive 12 months. AdTheorent ranked fifth within the Massive Employer Class and seventeenth General in 2022.

AdTheorent is headquartered in New Yorkwith fourteen places of work throughout United States and Canada. For extra info, go to adtheorent.com.

SOURCE AdTheorent

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