Ofload CEO Geoffroy Henry talks to ATN about the unique services his company offers and how the Australian transport industry can cash in on a waste-free boom.
The Ofload CEO wants the trucking industry to continue investing in sustainable transport to reduce waste
Logistics and supply chain technology company Ofload is calling on the Australian transport industry to embrace change and invest in offsetting carbon emissions to revamp the sector.
Ofload assists in the technological layer to coordinate the market, helping companies find ways to coordinate shipments and freight deliveries to remove waste in the industry and increase efficiency for its clients.
For freight operators or transport companies, Ofload will provide instant quotes, match your freight with the right truck and follow the freight with real time visibility through live tracking and analysis so businesses can reduce waste and make operations more efficient, saving on time and money.
Ofload CEO and founder Geoffroy Henry told ATN that the company’s supply chain technology has offered a unique solution to make many trucking companies more efficient.
“The bigger challenges in the industry disrupt efficiency and what we offer helps streamline operations for trucking companies where margins are tight and overheads are extremely high,” Henry says. “We’ve grown 500 per cent just last year and are on track to achieve that same number or even more this year.
“We find ways to coordinate shipping and companies together to find the most efficient way possible. When trucks are driving and aren’t full then we make them full and ensure there’s no empty miles being driven in operations.”
The idea may be simple, but the technology that goes into coordinating shipments and freight movements for many large companies in Australia means Ofload needs high-quality experts.
Henry says the recent supply chain issues that COVID-19 caused has only helped Ofload grow and find more inventive ways of providing technology-driven solutions to inefficient operations.
“We weren’t completely immune to the challenges of the past few years, but we could be nimble and build the right tools to streamline our efficiency even more,” Henry says.
“We’ve actually benefited from it. It forced us to accelerate our ability to help clients and not stay in our comfort zone. We positioned ourselves to be part of the solution faced by many of our clients.”
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This recent growth means Ofload can continue expanding its services, with Henry saying his company now offers financial assistance to ensure an entire transport business can reduce wastes and costs while staying sustainable.
“The great thing about our technology is that there is traceability in it so we can understand how everything impacts carbon emissions in a transport business either positively or negatively,” Henry says.
“Everything starts with data. We look at how it’s gathered to better understand trucking companies who are clients and combine it with technology to find solutions that reduce carbon emissions in a company.
“When a truck drives empty it emits a lot of waste, so we go a step further and provide unique solutions to large Australian truck businesses.”
The solutions include helping operators upgrade their fleets to new trucks – whether they be diesel or low emissions vehicles, Henry says it still reduces carbon emissions for a business.
“From a diesel truck that’s 15 years old to new, the carbon emission is very different,” Henry says. “We want to use our relationships to allow people to renew their fleets with the best solutions out there.”
From his integrated vantage point on Australia’s transport industry as it continues to transition to zero emission technology, Henry says he notices “baby steps” of companies doing the right thing to shed waste.
But he now wants operators to take “a leap of faith” and invest in renewable technology so the Australian transport industry and the world can benefit in future.
“My advice is that there are a lot of people waiting to invest in low emission technology, but I say don’t wait and to be proactive,” Henry says.
“There is demand, invest in everything supporting the carbon neutral agenda and don’t be too scared or idle about it.
“I see a lot of trucking companies wanting to wait for infrastructure to be there, but it’s about being positive and trusting the future. You’ll reap the benefits and the world will too. I hope people are as bullish about it as us and invest now.”
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